For FMCG Brands

Retail-as-a-Service
for FMCG Brands

The Largest Sports Retailer Reach in Germany

INTERSPORT Marketing Services offers FMCG brands advertising opportunities of the INTERSPORT Group, the world's most successful association in sports retail, in order to develop new target groups away from the competition and food retailers.

+800
Stores

+15 Million
Store Walk-Ins / Month

+1.6 Million
Club Members

+3.7 Million
Website Impressions / Month

Why IMS?

Listings in the grocery retail industry are associated with high costs and at the end of the day, only 15% of the products end up on the shelves. Our Retail-as-a-Service solution enables FMCG brands to enter the sports retail market quickly and easily, both in-store and online.

Fast implementation with focus on ROAS

Campaigns tailored to your needs

Sales channel away from the competition

Sports-savvy target group and detailed geotargeting

Tailor-Made Campaigns for FMCG Brands

Display

Efficient sales option and cost-effective entry into sports retail without on-site staff costs.

Refrigerator

Ideal for FMCG brands to market chilled products or goods with a short expiry date.

Tastings, Gift with Purchases & Coupons

Your products are given to our sports savvy customers. Compared to listings at other retailers, you ensure to only reach the sports savvy target audience.

No Risk Through 30 Day Durations

Test a new sales channel for just one month or place your products over a longer period of time.

Supporting Media

Online & Offline

Brand Zone

Social Media

Increase the reach of your campaigns through hyper-local marketing campaigns via Facebook and Instagram as well as a dynamic landing pages.

Newsletter

Reach the customers of your selected stores in-store as well as online via newsletters in order to draw attention to your in-store campaigns.

Influencer Marketing

With IMS, you get discounted packages on campaigns with McFit MODELS, Europe's largest sports and fitness model agency.

You’re in Good Hands

The customers of the INTERSPORT Group are active, health-conscious and have an above-average income. Whether nutrition, wellness or personal care - together, we’ll develop the right campaigns to reach your target group.